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Authors like Robert Burns, she points out, deliberately wrote in nonstandard, dialectical English to rebel. Her belief in that philosophy is backed by years of studying the titans of 19th-century literature.
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“Our approach is that you should know how to use commas correctly, but that’s not the most interesting thing you can say about language,” Naturale says. Merriam-Webster’s is radically descriptivist, representing words as they are used. American Heritage is prescriptivist, weighing on how words should be used. Growing up, the family dictionary was American Heritage, one of Merriam-Webster’s primary competitors - and they’re actually more different than you might think.
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During her fifth year of graduate school, her father was diagnosed with terminal cancer and she moved back to New York, freelancing for publications like T he Toast and Bitch Media. As a doctoral student at Berkeley, Naturale focused on 19th-century Victorian and sensational literature, especially novels by Wilkie Collins and George Eliot. “I’m second-generation marketing now,” she says.
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Are you surprised that her mom was a retired copy editor who rattled off the parts of speech to put Naturale to sleep? Her father worked in marketing for a medical software company in Massachusetts. She grew up in Medfield, Massachusetts, with a knack for reading and writing. They didn’t have an interest in the subject matter.” Naturale is the first to hold this new position.ġ) 'Surreal' is one of the most common lookups following a tragedyĢ) 'Surreal' is our 2016 Word of the Year “We kept getting social media–background people applying, but they were missing that spark. Merriam-Webster had been searching a month and a half or more beforehand, says Jesse DeWitt, executive director of digital product management. It might sound “twee,” but the job is “magical,” Naturale says. About a year ago, posted the job listing, its first such Naturale direct-messaged back with her qualifications.
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Naturale came to run social media for the internet’s 78th most trafficked site via … Twitter, aptly enough. Poetically enough, Roth started the kerfuffle by tweeting that alleged laxity made him uncomfortable: “s it somehow narcissistically gratifying to them to be the ‘chill’ parent?” Naturale wiped him out with a few words and gave no fucks. Some of Naturale’s tweets have picked fights with factions (e.g., those who ask why the company added “genderqueer” to the dictionary) others with people. The victim of her “No one cares how you feel” Twitter assassination-through-comedy was Slate’s senior editor Gabriel Roth. At least a couple of nights a week, Naturale is online until almost midnight. (Naturale also runs the company’s Instagram and Facebook sites - just not as virally.) There are articles to package and headline and promote. Then she heads into the company’s New York office and follows the day’s news as she runs the Twitter account, posting dozens of tweets a day. The account has gained about 120,000 of those over the past year - much of it during her tenure - and won accolades besides from wordsmiths at places like The Washington Post (“Twitter’s edgiest dictionary”).Įvery day at 7:30 a.m., Naturale shakes herself out of bed in her Sunset Park apartment in Brooklyn and checks for anything early-rising lexicographers may have written about the day’s trending words. Never mind that her personal account has just 701 followers as she has 200,000. While a team of lexicographers feeds her material, Naturale is the company’s social media manager and the person behind the dictionary’s Twitter edition. The person behind the saucy - and sometimes scorching - pedantry is a 33-year-old grad-school dropout and onetime freelance writer who favors claret-colored lipstick: Lauren Naturale. During the second presidential debate, it revealed mass ignorance laid bare: “Note that more people are looking up ‘lepo’ (as in, “What’s a lepo?”) than ‘Aleppo.’ #debate.” Should such semantic activism discomfit you, has something to tell you: “No one cares how you feel.” It has schooled the internet on the status of “bigly” as a word and the fact that “unpresidented” is not. ‘Surreal’ is our 2016 Word of the Year.”īurned by a dictionary! If you use Twitter, chances are you’ve seen tweets. We’ve got our eye on the runner-up, which on Monday tweeted a little lexicographical commentary: “‘Surreal’ is one of the most common lookups following a tragedy. tweetstorms, Hamilton tirades and his prodigious use of “Sad!,” President-elect Donald J.